Atlantic City Casino Sues Philadelphia Property Over Copyrighted Advertising Slogan

Atlantic City Casino Sues Philadelphia House Over Copyrighted Advertising and marketing Slogan

A well-known Atlantic City casino is suing a lately opened home in Philadelphia over what it is claiming is unfair use of its slogan.

According to a report from the Cherry Hill Courier-Post, Ocean Casino Resort filed a lawsuit against Live! Casino &amp Hotel Philadelphia after Reside! Casino launched a advertising and marketing campaign centered around the phrase “Let’s Go for the Win.”

The lawsuit states that Ocean Casino invested $140,000 into a advertising and marketing method that was implemented in late June that employed the slogan “Go for the Win.” The company then employed an additional $1.five million plastering it all more than the South Jersey-Philadelphia area. A month later, Reside! Casino started using their strikingly equivalent verbiage and Ocean Casino is claiming foul play.

The legal counsel for Ocean Casino is accusing Live! Casino, which opened final January, for unfair business practices since Reside! Casino infringed on a copyrighted slogan.

The suit states that Ocean filed an intent-to-use application for the phrase “Go for the Win” with the U.S. Patent and Trademark Workplace in early Could. It was authorized and converted to a use application. It argues that Reside! Casino effectively stole the phrase for its own economic achieve.

Ocean is searching for an unspecific quantity in damages, as effectively as for Reside! to eliminate all advertising that utilizes the slogan. Live! Casino used it on Television and website ads, as nicely as billboards in Atlantic City. The suit was filed at a federal court in Camden, NJ.

There was a related copyright battle between a pair of Las Vegas casinos in 2019 when Wynn Resorts sued Malaysian gaming giant Genting, which owns Resorts Globe Las Vegas. The suit stated that Resorts Globe, which is located appropriate across the street from Wynn and Encore Las Vegas, was architecturally too similar to Wynn’s copyrighted style.

Right after getting the $169 million lawsuit for 5 counts of copyright infringement and unfair competition, Genting changed course and altered the style.